And we put a dollar figure on it, live, in the room. Velocity is the new currency. The Catalyst is where you find out how much of yours is leaking out, where, and who in your building can win it back.
Start with five free minutes with AJ. No pitch, no checkout, just a short call to see if the session fits.
Book your Catalyst call →
Demand comes in one end. Delivered value and cash come out the other. You feel the leak as work that waits, gets redone, or quietly leaks away. As decisions that stall. As leaders spending their days chasing clarity instead of creating it.
Here's the part that stings: your operation doesn't underperform on effort. It leaks on coordination. And coordination is the most expensive cost you have, because it never shows up as a line item.
There's a second leak, quieter than the first. Your people have more to give than they're giving you today. Right now they use AI to save their own time, not to make you money. The Catalyst finds the one stop that's costing you most, puts a number on it, and shows you how to get your people pulling for the fix.
Two facilitators in the room: AJ and Stephen. Your people do the finding. AJ and Stephen guide it together. When the fix is your team's own idea, it comes with discretionary effort. They work harder on it, not less. The room sees its own number, in its own words.
We map your business in one line, from the first sign of demand to cash in the bank.
We walk that line with your team and find where work waits, piles up, gets redone, or leaks away.
We rank the leaks by what they cost the whole business, not by what annoys people most, and converge on the one that matters.
We size it. We put a dollar figure on what that one constraint is costing you per month. The number is found in the room, from your reality. We never assert it.
We map the first moves to stop the bleed, and who owns each one.
AJ Maxwell has spent more than thirty years getting teams to do hard work and make hard change stick. Stephen Nickerson builds the systems that hold the fix in place. Between them, they find the leak, size it, and show you how to close it without losing your team in the process.
That's why it's $5,000 and not a phone call. You're not buying advice. You're buying four hours of two experienced people inside your actual business, with a number to show for it.
Two senior facilitators, four hours, your business on the table.
The math is simple. If a four‑hour session surfaces a constraint that's costing you six figures a year, the question isn't whether to find it. It's how long you can afford not to.
Five minutes, twenty-five questions, no risk. It scores how much of your coordination has been structurally removed and surfaces your number-one leak.
The free diagnostic earns the call. Take the score first, then book five free minutes with AJ to talk through the Catalyst and whether it's the right next step.
Take the free Readiness Score →That's the half AJ has spent his career making easy.
AJ has spent more than thirty years getting teams to do hard work and make hard change stick. GE, Flowserve, Celanese, Lockheed Martin, and now Align‑ify.
At Lockheed Martin he built and ran the Voice of the Employee program across 125,000 employees. The result: an 87% reduction in turnover. He's GE‑certified in the Change Acceleration Process, the methodology behind getting an organization to accept change, not just install it.
Stephen builds the other half. He's the technical partner behind Align‑ify: the infrastructure, the deployments, the agent architecture that turns a four‑hour finding into a system your business can run.
In the room, he watches where the systems slow the work down. AJ watches where the people do.
Start with five free minutes with AJ. He'll walk you through how the session runs and whether it fits your business. If it does, you book the four‑hour Catalyst from there. The intro call costs nothing and commits you to nothing.
No. The session is a working session. You leave with your constraint named, priced, and a first set of moves, whether or not we ever work together again. The number is yours to keep.
Because the leak is never only in the systems or only in the people. It's in how they meet. AJ has spent thirty years on the people side. Stephen builds the systems. Working together for the full four hours, they catch what one person on their own would walk past.
Then we'll test it. Often the thing a team names is the shadow of a stop further up the line. If you're right, we prove it and move straight to sizing it and planning the fix. If you're not, you'll see the real one before the four hours are up.
You can. The score shows you where the leak is. The Catalyst is where we size it, find the root, and build the first moves to close it, with your team in the room. The score tells you that something's wrong. The Catalyst tells you what it's worth, what to do first, and how to get your people to do it.
Five free minutes with AJ. That's where it starts.